
With growing demands on quality, flexibility and customer service in sealing technology, medium-sized companies such as Hänssler Kunststoff- und Dichtungstechnik GmbH are becoming increasingly important. Christian Sauer, Sales Director at Hänssler, emphasises the particular strengths of his company and explains why medium-sized companies are in demand right now.
‘Our greatest strengths are speed and efficiency, as well as our technical support. While large companies are often slowed down by long decision-making processes, we can respond flexibly and immediately to the needs of our customers,’ explains Sauer. Over the past few months, he has visited many customers to gain an even better understanding of their current challenges and thus ensure flawless customer service.
‘More than half of the customers I have met express dissatisfaction with large providers,’ reports Sauer. ‘There is a lack of technical support, the pricing policy is perceived as outrageous and delivery is often inflexible. This is exactly where we come in and, as a medium-sized company, offer a welcome alternative.’

People often wonder whether a medium-sized company can keep up with the large groups in terms of technology. Sauer’s response: ‘We deliver top technological performance that is often even better than that of well-known large manufacturers. Our production technologies are often superior. Although we don’t have large laboratories and endless lines of developers, our concentrated and comprehensive knowledge of basic principles, materials and applications gives us a decisive advantage. Together with our engineers, we can dive into our customers’ designs and develop optimised sealing solutions. In addition, Hänssler conducts targeted research both internally and with partners in order to develop new technologies and solutions. You don’t have to be a large corporation to carry out effective research.’

With around 65 employees, Hänssler is one of the leading companies in the field of sealing dynamic systems. ‘Above all, our customers value our personalised support and our high level of technical expertise,’ adds Sauer. ‘We see ourselves as a partner to our customers. This means that we not only supply products, but also work together to develop customised solutions.’
Thanks to direct communication and short decision-making channels, partnerships are formed that go far beyond a mere business relationship. ‘Our aim is not only to fulfil our customers‘ expectations, but to exceed them,’ emphasises Sauer. As a result, improvements in customer applications can be seen again and again.

The increasing dissatisfaction with large suppliers is signalling that the market is ready for a change – a change in which medium-sized companies such as Hänssler, with their unique strengths, are playing a key role.